Over the coming weeks and months, pay attention to the inflight / on-board products (Amenity kits, meal presentations, etc) that will be coming from Lufthansa. You’ll notice a concerted effort to make them more environmentally friendly and more purposeful.
As part of LH’s ‘5-Star’ strategy everything is being re-evaluated to make sure that they deliver not only a premium passenger experience, but do so in a manner that is conscientious and has a low impact on the environment and world around us.
From what has been shared with me, look for the elimination of plastic wrappers and packaging from items such as Amenity Kits and meal packaging. Expect more recyclable materials to be used when it comes to many products that are found on board LH aircraft.
With Amenity Kits in particular, you will see kits that are more practical than before. Practical in such a manner that many of these kits will be useful in everyday life. Most, if not all kits will be sourced from natural materials and will be fully recyclable.
One example includes the pouches currently found in Business Class kits. The tiny pouch that holds the toothbrush and toothpaste is fairly useless outside the kit, so LH has plans to replace the tiny pouches with a recyclable 1 quart bag that you can use to store your liquids when going through security. Though the bag may still be made from plastic, it is an item that can be repurposed for future travel vs. just being discarded into the trash after a flight.
During a recent flight from Frankfurt, I had the privilege of spending a significant amount of time talking to Lufthansa’s Senior Directors of Product Development and they made it perfectly clear that our onboard experience will be going through a quantum leap over the next few months as the new Livery spreads throughout the airline. I was given the opportunity to see a lot of what they’re planning to roll out and what is in development, and I’ll share more of what I have seen once LH gives me the green light to do so.
One of the directors summed it up perfectly as far as environmental awareness is concerned when she suggested that since Lufthansa flies to environmentally sensitive places like the Maldives, Costa Rica and other destinations, it should not be destroying the very environment that passengers are wanting to see and appreciate first hand.
It’s hard to disagree with that kind of sentiment……..