United has launched a new program that allows MileagePlus members to bid on “Reality” experiences and other items using their mileage balances. “Headliners” is auction based and from my first look at it, it seems that there is a wide range of items and experiences available to choose from. Everything from sports memorabilia to vacation getaways to time in a flight simulator is open for bidding. Later this year, you’ll be able to bid on a seat for the 787 delivery flight.
I know that programs like this have existed in the past, but I thought I’d pass this on since United just introduced a new version of it. Personally, I think I’ll hang on to my miles for international Business and First Class redemptions, but that’s just me!