Later this month, Lufthansa is set to unveil their latest digital innovation when they launch ‘eJournal’ for their passengers.
Beginning Thursday, January 21, eJournal will allow passengers to use their ‘Smart’ devices to download newspapers, magazines and other digital content so that they can be enjoyed during flight. This will also mark the beginning of the end of print material that will be available on board for most flights (more on that later).
eJournal is designed to be fairly simply to use. Passengers simply need to visit www.LH.com/eJournals within 3 days of their scheduled departure in order to select the content they wish to download. You’ll need to your ticket number or PNR code in ‘log in’ to eJournal. Initially passengers will be allowed to download two ‘pieces’ of content. Once the content is downloaded it will be available for you to use even after your flight.
According to LH, the program will expand in March when they plan to add additional content and to increase the amount of downloads that passengers can make from eJournal. It looks like LH will provide additional eJournal benefits for passengers traveling in premium cabins as well as for passengers who have certain status levels within Miles & More beginning in March as well. There is also talk of premium eJournal content being made available for a fee but nothing has been decided as yet.
I mentioned earlier that this marks the beginning of the phase-out of print material on board LH flights. For now, Lufthansa will keep printed material available in First and Business Class cabins, in all lounges and for flights leaving major airports in Germany including Berlin, Hamburg, Dusseldorf, Frankfurt, Munich, and Stuttgart.
