Earlier today in Germany, Lufthansa announced that it has extended its commitment to FC Bayern München. For those of you not familiar with FC Bayern, it is one of the world’s most elite Football (Soccer for us Americans) Clubs and is a perennial powerhouse in the German Bundesliga.
The agreement extends the 9-year old relationship by 5 years (through 2018) and will have Lufthansa continue to be the team’s Platinum Partner and charter air travel provider when the team travels to its matches throughout Germany and Europe.
One of Lufthansa’s best commercials and a great example of their partnership (at least in my opinion) is one that features the FC Bayern team deplaning after arriving in Munich, where an eager young fan awaits to get an autograph from his favorite “Captain”. It’s worth a watch: