Lufthansa has announced that it will take their ‘Business Class Signature Service’ from pilot program to standard product across most of their long-haul footprint.
For those of you unfamiliar with the concept, passengers who travel in Business Class will now experience a restaurant-like experience and have a dedicated flight attendant that will look after them. A flight attendant will be responsible for a group of 8-12 passengers instead of floating around the entire cabin. Lufthansa hopes that this focus will provide passengers a more personalized experience during their flight.
The new program will roll out in 3 segments.
Beginning on August 1, passengers flying aboard A380 aircraft to New York (JFK), Miami, Houston, Delhi, Johannesburg, Beijing, Seoul, San Francisco, Shanghai and Los Angeles will see the ‘Signature Service’.
On October 1, ‘Signature Service’ will begin on 747-400 and 747-8i aircraft.
On October 25, the A340 fleet will see the new program. It appears that the A330 is not part of the rollout, perhaps due to the fact that it is a smaller aircraft.
Lufthansa has conducted 130 trial flights and has trained over 4,500 flight attendants in advance of this rollout.