Lufthansa announced today that it has entered into a 1 year partnership with New York’s Museum Of Modern Art (MOMA) that enhances Lufthansa’s Inflight Entertainment (IFE) Programming by providing an exclusive series of short length feature videos focused on the Museum.
The videos, produced by MOMA, will introduce Lufthansa passengers to everything from “behind the scene” looks into the museum to exclusive interviews with artists, curators and filmmakers. Also planned are art-related ‘instruction videos’ to bring out the Picasso in you. The videos will be available in English and German and will rotate on a quarterly basis on transatlantic flights.
The new alliance between Lufthansa and MOMA will also introduce Lufthansa HON Circle members to exclusive access to museum exhibits, previews and receptions.