In a press release from Lufthansa today, they will be introducing the new Business Class seat to the public for the very first time at a trade show in Berlin on March 8.

This has been planned and rumored for quite some time, so it’s fantastic news that we will be finally able to see it for ourselves!!

It may look a little like this:

courtesy of

Here is the press release from Lufthansa:

Lufthansa presence at ITB Berlin 2012
Debut of new Business Class seat – Lufthansa area located in Hall 25 near tourism industry

East Meadow, NY, February 23, 2012  – After a three year hiatus, Lufthansa will once again be present with its own booth at the ITB international tourism fair in Berlin, occurring March 7 to 11. At its newly designed area in Hall 25, the airline will display its current business and leisure travel offerings, as well as new ground and in-flight products, to trade guests and the general public. Lufthansa’s latest seat offerings will also be on exhibit, including the new, highly-anticipated Business Class seat, which will be unveiled to the public for the very first time.
“Our participation in the world’s largest tourism fair not only reflects our strong commitment to Berlin, but also enables us to present a whole range of new products and service innovations for leisure and business travelers as well as for our tourism partners,” said Jens Bischof, member of the Lufthansa German Airlines Board. “With the opening of Berlin Brandenburg Willy Brandt Airport in June, we will dramatically increase the number of destinations we serve non-stop from the German capital to other countries in Europe and the Middle East from ten to 38. We are coupling this with a new pricing concept. From Berlin, we will fly our customers to dozens of European destinations for as little as 49 euros one-way.”
ITB Berlin is the leading trade show for the global travel industry.  Lufthansa will be located at booth #: 25.156.