A few days ago, SWISS announced  a substantial upgrade to their “Inflight Entertainment” (IFE) options.    Part of the upgrade is to increase the “SWISSNESS” of the IFE options by focusing on Swiss films and music.

Starting July 1, long haul passengers will begin seeing a larger selection of options.  According to the SWISS press release, a focus was made on entertainment for kids and young travelers.  This should be a welcomed change for travel-weary parents!   As part of this expansion the SWISS inflight magazine will have an enhanced children’s section

Swiss indicated that between now and October, the IFE menu will gradually increase from 90 to 130 offerings.  Part of this expansion will be the increase of Swiss based offerings from Swiss filmakers and musicians.