Lufthansa finally went public with new enhancements to their amenity kits after first unveiling them internally a few months ago in Frankfurt. I had been asked to not talk about them until they were ready for introduction, and that time has arrived.
First off, LH has introduced an amenity kit specifically for Premium Economy passengers. The kit is basically a durable plastic shopping bag that can be used for a variety of purposes after a flight. Lufthansa felt the kit needed to be something that can be used by passengers even after their travel to make it that much more effective.
The uniqueness of this kit is that the bags will be a collection of 5 unique designs each focusing on a Lufthansa destination. For the first batch of collectable bags, Paris, Berlin, New York, Frankfurt, and San Francisco are featured. Each of these bags will carry a unique symbol of the city such as the Statue of Liberty for NY, the Golden Gate Bridge for ‘SFO’, etc.
The plan for the Premium Eco kit is to introduce additional designs with more cities when future kits are released. LH hopes this also creates interaction among passengers who might want to trade with each other as they collect the various bags.
Look for the bags to be on board by July.
FIRST CLASS KIT:
The First Class kit also gets a serious upgrade. The new kits are provided by ‘Windsor’ and feature an attractive Leather case which can be used for other purposes once it is no longer used as an amenity kit.
The lady’s case is designed to be carried as purse thanks to the leather shoulder strap that comes with it. The men’s kit does not come with the strap but can serve nicely as a shaving kit case or to hold cables and charges.
The initial kit colors are a light creme for the female kit and a dark brown for the men and will be given to passengers during the summer. In the fall and winter the kits will get a color revamp and as far as my understanding goes, the female kit will be brown, while the men’s kit will be a dark green.
Here is a look at the Ladies kit coming for the fall/winter season:
The Ladies kit for the Fall/Winter season. I had gotten a glimpse of it earlier this year while the kit was undergoing development.
The new First Class kits are available now on most LH long haul flights.
During my trip to Frankfurt to take part in various activities surrounding the unveiling of the new Lufthansa livery, I had the chance to examine the changes first hand. The new livery is impressive, when set next to the previous version, you can see how the refresh brings a new and modern edge to Lufthansa. These changes go far beyond just a new paint job, the changes permeate throughout the entire airline and no detail is abandoned.
In speaking with various senior directors who were responsible for the updated look, each shared a similar perspective. The objective was not to recreate the airline and cover it up with some radical new look. The objective was to pay homage to where they came from, and to set course for where they are going.
The term ‘standing on the shoulders of giants’ was part of their mission statement. It reminded the development team of who their predecessors were and to make sure that the efforts made 100 years ago to create the brand were not forgotten today, nor in the future. The idea was to look back into their history, and bring that history into the 21st century.
To this end, LH has set out on a monumental mission to make sure every nook and cranny of the airline reflects this attitude. Everything from aircraft to business cards and cocktail napkins will take on the new look. For passengers, this means hundreds of ‘touchpoints’ that they are exposed to will go through these changes. From the previews and prototypes that I’ve seen thus far, I am very happy with what they’ve done, and what they are going to do. Many surprises await us, trust me! 🙂
Over the coming weeks and months I will focus on specific details and changes as they happen and share them with you as quickly as Lufthansa permits me to do so. We’ll look into both subtle and major changes and go into detail as to what inspired the change, what went into the decision making process, and what it means to us as passengers. I’ll try to take you into the the minds of the designers and into the studios and offices where these decisions were debated and made. What I can tell you is that the new look went through over 800 iterations before the final package received the stamp of approval.
To kick things off, one of the first things that I want to cover is the new look of the First Class amenities. The entire line of products and kits is undergoing a complete revolution and we’ll see things from Lufthansa that we’ve never seen before. Everything from slippers to sleepwear is being addressed. I’ve seen the prototypes for the next several kits and I’ll share them with you as quickly as I’m allowed to do so. Trust me, you will come away amazed.
What I can share with you is that amenity kits will be refreshed every 4 months and will be substantially different from other kits (but yes, the Rimowa kits will continue to be used!). The kit that I’m talking about today will be available in May, but an exact date has not been determined. Once I know they’re in circulation, I’ll let you know. If you like this kit, wait til you seen whats coming for the second half of this year! 🙂
Here is the first look at the new Men’s First Class Amenity Kit. The kit comes in an impressive, high quality case that measures 8 inches in diameter and is 2 inches deep. The top half of the case has a zipper which provides easy access to the contents. The men’s kit is designed to act as a shower/shaving supply kit and comes with a strap so that it can be easily hung. The lady’s kit comes with a longer strap that attaches to the sides of the case so that it can be worn off the shoulder. The ladies kit will have a blue crane on the outside as compared to the white crane used on the men’s kit.
The Men’s Kit comes with a handy strap and is designed to be a shower or shave kit case. A handy pouch is sewn into the inside to hold small items. The white crane logo is stitched onto the case. The Lady’s kit will feature a blue stitched crane and will have a strap that attaches to the sides of the case.
A strap comes with the men’s kit which allows for the case to be hung. I also discovered that it can be used quite effectively as a key-chain.
‘la prairie’ skincare products will be the new ‘normal’ for all Lufthansa First Class kits.
Premium brand ‘zendium’ toothpaste is included with the dental part of the kit, along with a high quality toothbrush and a single serve size of breath mints.
Socks, eye mask and headphone earpiece covers come bundled together.
A shoe horn, hair brush/comb combo and earplugs complete the kit.
Austrian has announced that they will be replacing their Amenity Kits for long haul travel in Business Class.
The new kits should be in circulation by now and have 3 versions. For passengers departing Vienna, they will be given a small pouch with the typical amenity kit items inside. This kit is somewhat similar to the current kit.
For travelers heading to Vienna, they will receive a larger bag that can double as a shoe bag or a pouch for your cables, chargers, etc.
On certain flights an additional small rucksack will be given to passengers as well.
The cosmetic components of the kit are produced by ‘Edition Edelweiss’.
The 3 new versions of Austrian’s Business Class Amenity Kits
Lufthansa has started giving out ‘Summer Kits’ to kids who visit Lufthansa Lounges in Frankfurt or Munich. These kits contain Coloring Books, Baseball Caps and a variety of puzzles and other trinkets designed to occupy their time so Mom and Dad can enjoy their lounge visit that much more…. 😉
Lufthansa has also introduced a new book series designed for children. These books are available on board and available in German and English. These ‘Pixi’ books provide short stories about LH, LH Mascots and aviation in general. There will be multiple volumes of these books available during the next few months.
In addition, LH is introducing a new app designed to follow up ‘Take Off’ which was their first version of a children’s app. The new app, dubbed ‘Super JetFriends’, targets the 7 to 11 year old demographic and challenges them with a variety of scenarios. The app should be available for iOS and Android in early August.
Looking at all these products makes me think back 35 years ago when I began flying as an 8 year old…..I was damn lucky to just have a comic book and a ‘Road & Track’ to take aboard!
What do you remember as your ‘inflight entertainment’ when you were a kid?
Lufthansa has just unveiled a refresh of their Amenity Kits for long-haul Business and First Class passengers.
Beginning this month, Business Class passengers will receive a newly designed kit from Reisenthel. There will be 4 variants of this kit between now and fall. The kits will feature skincare products from Korres along with the other traditional pieces that you would find in a kit such as toothbrush, toothpaste, socks, etc.
The new Business Class Amenity Kit (photo: Lufthansa)
Beginning in Summer, First Class passengers will find a newly designed kit from Braun Buffel who has already been providing First Class amenity kits. Unfortunately as of the time that I am writing this post, I do not have a photo of the new kit. I’ll post one once I track one down.