Over the coming months, pay attention to the inflight / on-board products (Amenity kits, cabin appointments, etc) that will be coming from Lufthansa.
As part of LH’s ‘5-Star’ strategy everything is being re-evaluated to make sure that they deliver not only a premium passenger experience, but do so in a manner that is conscientious and has a low impact on the environment and world around us.
From what has been shared with me, look for the reduction of plastic wrappers and packaging from items such as Amenity Kits and meal packaging later this year as new kits are introduced.
With Amenity Kits in particular, you will see kits that are more practical than before. Practical in such a manner that many of these kits will be useful in everyday life.
During a recent flight from Frankfurt, I had the privilege of spending a significant amount of time talking to Lufthansa’s Senior Directors of Product Development and they made it perfectly clear that our onboard experience will be going through a quantum leap over the next few months as the new Livery spreads throughout the airline. I was given the opportunity to see a lot of what they’re planning to roll out and what is in development, and I’ll share more of what I have seen once LH gives me the green light to do so.
One of the directors summed it up perfectly as far as environmental awareness is concerned when she suggested that since Lufthansa flies to environmentally sensitive places like the Maldives, Costa Rica and other destinations, it should not be destroying the very environment that passengers are wanting to see and appreciate first hand.
It’s hard to disagree with that kind of sentiment……..
On February 8, Lufthansa’s D-ABYA took off from Frankfurt for a day-long tour of German airports to show off the new livery design unveiled by the airline earlier in the week.
I was fortunate enough to be part of a photographer group that received special permission to be on the infield of the airport to catch her taking off. This video captures the moments that she pulled away from Frankfurt.
As you watch the video, you’ll hear a slighty annoying ‘machine gunning’ noise. That is my camera’s shutter going off while I was taking pictures. I had a Go-Pro mounted on my flash-shoe so that I could take photos and capture video at the same time.
Unfortunately, the best light of the day was gone, and what was a beautiful day at the beginning, became a hazy and overcast one by sunset. It was one of the very few things that we actually did not have control of today.
After touchdown, the unexpected bonus came in the form of being able to follow D-ABYA as she taxied off the runway and to her parking spot on the ramp before shutting down for the evening. It amounted to a fairly high speed chase as we tried to keep up, though she did stop a few times to pose for the perfect photo. Never before, and perhaps never again, will I be in the kind of position that I was today when it comes to photographing aircraft, so I took full advantage.
Tomorrow, I step aboard D-ABYA for her flight to New York’s JFK along with a Lufthansa crew that will be hosting a ‘Flying Lab’ during the flight that will highlight the new look of the livery as well as go into detail on enhancements that are taking place inside Lufthansa aircraft this year. You can tune in to the event and watch it live on Lufthansa’s Facebook book page. The flight is LH400 departing at 10:50a from Frankfurt.