In Frankfurt today, Lufthansa pulled out all the stops and threw a proper party to officially unveil their new logo when D-ABYA was put on display in Hangar 7.
Though the livery has been ‘public’ for several days, today was the first time that a significant amount of people had a chance to finally see her in person, officially carrying the new look of Lufthansa.
Earlier in the day, I attended a press briefing hosted by Lufthansa’s CEO, Carsten Spohr that discussed some of the logic and rationale behind the decision to update the look. Some of his comments were expected, yet some raised an eyebrow. I’ll go into greater detail about his comments in another post. I’ll also talk about what passengers can expect once they get aboard a Lufthansa aircraft starting this Spring. All I can say at this point is that I came away impressed with what is planned and look forward to seeing the rollout.
For now, because I’m working on no sleep over the last 48 hours, I’ll leave you with these images from tonight’s party to whet your appetite. I’ll have a lot more from today’s events to talk about. Tomorrow I’ll have exclusive shots of ‘YA’ on the ramp at Frankfurt as she prepares for her Tour Of Germany. If I’m lucky, I might get to feel her jet blast as she scoots past me. Fingers crossed!